Solar Spirit Australia (A tafeSA Initiative) - Case Study
What tafeSA wanted to do:
- Promote the integration of Solar Spirit project requirements with tafeSA student curriculum work
- Access and optimise the best solar research and development in South Australia
- Boost technologies and education skills for South Australia to compete in global markets
- Build a self-funding, technology rich program with long term benefits for all stakeholders
- Obtain sponsor involvement to source best possible product and resource support that would contribute to world class education programs
- Provide fund raising for "Solar Spirit Australia" using the integrated WallCann 365 Sales Hub to build and promote the new Solar Spirit Website.
What WallCann did:
- Implement WallCann 365 Sales Hub to enable Solar Spirit Australia to customise the development of the Solar Spirit Australia Self-Managed Website
- Energise supporters and advocate network with WallCann 365 sales and marketing access tools. WallCann advocates were then able to support the Solar Spirit brand building process and sell different products from the WallCann Shop
- Provide online marketing advice in the use of search engine optimisation tools and search engine marketing options to increase the flow of consumer interest enquiries and sales
- Teamed with a number of major trade suppliers including Blackwoods, Solder Tech and Stanley (Stanley also own Sidchrome, DeWalt and 8 other international brands) to supply apprentice tool kits. Research was undertaken, in consultation with senior tafeSA lecturers to ask industry sponsors to assemble best value Tool Kits for apprentices. These kits are now available through the Solar Spirit web shop at affordable prices.
- Utilise the WallCann 365 Sales Hub to leverage sponsor funding for field days and shows, like the Caravan and Camping Show. WallCann 365 Sales Hub enabled the Solar Spirit Australia website to show case state of the art technology like QR codes linked to webshops to help consumers gain easy access to sponsor product promotions and information.
- Social Media integration with Solar Spirit’s own Blog, Twitter and Facebook accounts to help create awareness.
What they accomplished:
- Benefited from the integrated WallCann 365 Sales Hub which created awareness among major trade suppliers who were more than happy to become sponsors and support the Solar Spirit tafeSA initiative
- Resulted in immediate sale of “Marine Speakers” and “Power Inverters” as soon as the targeted online campaign went live on Google
- Brand Exposure on Google (page 1 positions with major keywords Solar Spirit, Solarspirit, Solar Spirit Australia.)
- Doubled Clicks and Pay Per Click Through rate on Google which led to an increase of sales leads for sponsor products.
