Compare-Homeloans Case Study

www.compare-homeloans.com.au

What Compare-Homeloans wanted to do:

• Improve present website with new design and features
• Getting ranked higher in search engines
• Driving leads into the system
• Dominate home loan space on the internet

What WallCann did:

• Implement a custom made Self Managed Website (SMW)
• Set up Google PPC Account with specific keywords landing on enquiry page
• Fresh new content in terms of general Home Loan information, added daily to the website
• Created Google Analytics, Google Webmasters account to track progress of visitor traffic
• Provide extensive advice to help design a marketing program that can be largely driven by Compare-HomeLoans marketing team with assistance from WallCann to increase enquiry’s.
• Fast Easy reference Finance Calculators and Blog added in

Results:

20^th January 2011 - Source: Alexa Ranking

• The website ranked 3,211,806 in the world, according to Alexa Ranking which is sensational considering the billions of websites on the internet.
• From an Australian ranking, it currently ranks number 39,691
• Aim is to be ranked <6,000 within 3-6 months.

25^th January 2011 - Source: Alexa Ranking

• Jumped 653,029 websites (up by 130,605 websites a day)
• Jumped 12,256 websites in Australia (that’s 2,245 websites a day)
• Moving up the website rankings by an average rate of 2,245 Australian websites a day in January

8^th February 2011 - Source: Alexa Ranking

• Ranked in Australia at 24,733
• Jumped ahead of another 2,702 websites in the country. That’s 193 a day in February.