Compare-Homeloans Case Study

What Compare-Homeloans wanted to do:
- Improve present website with new design and features
- Getting ranked higher in search engines
- Driving leads into the system
- Dominate home loan space on the internet
What WallCann did:
- Implement a custom made Self Managed Website (SMW)
- Set up Google PPC Account with specific keywords landing on enquiry page
- Fresh new content in terms of general Home Loan information, added daily to the website
- Created Google Analytics, Google Webmasters account to track progress of visitor traffic
- Provide extensive advice to help design a marketing program that can be largely driven by Compare-HomeLoans marketing team with assistance from WallCann to increase enquiry’s.
- Fast Easy reference Finance Calculators and Blog added in
Results:
20th January 2011 - Source: Alexa Ranking
- The website ranked 3,211,806 in the world, according to Alexa Ranking which is sensational considering the billions of websites on the internet.
- From an Australian ranking, it currently ranks number 39,691
- Aim is to be ranked <6,000 within 3-6 months.
25th January 2011 - Source: Alexa Ranking
- Jumped 653,029 websites (up by 130,605 websites a day)
- Jumped 12,256 websites in Australia (that’s 2,245 websites a day)
- Moving up the website rankings by an average rate of 2,245 Australian websites a day in January
8th February 2011 - Source: Alexa Ranking
- Ranked in Australia at 24,733
- Jumped ahead of another 2,702 websites in the country. That’s 193 a day in February.
| Keywords | 13th Jan Google Free Search Position |
20th Jan Google Free Search Position |
27th Jan Google Free Search Position |
3rd Feb Google Free Search Position |
| Compare home loans | NA | 30 | 20 | 14 |
| Compare Homeloans | NA | 25 | 20 | 12 |
| Compare-homeloans | NA | 20 | 15 | 11 |





