ILCMC Case Study
What ILCMC wanted to do?
- Increase market sales for Independent Living Care & Mobility Centre (ILCMC), build a website that can be Self Managed. (ilcmc.com.au.)
- Integration with WallCann365 Hub to provide powerful marketing software.
- Expand product range sales by increasing online cross selling activity.
- Improved Web Site management practices and integration with ILCMC administration systems.
- Build online purchasing and stock management.
- Build advocate sales program to generate an independent sales force.
What WallCann did
- Refreshed website design.
- Integrated WallCann 365 Self-Managed marketing tools (SMS).
- Built encrypted Shop and Gateway for safe secure financial transactions
- Provided extensive online product support comparison and selection tools to make buying online easier for customers
- The implementation of SEO Strategy – on page and off page
- Keywords
- Tags
- Code structure
- Site launch
- Strategic linking
- ILCMC Staff Training Self Managed System
- Staff Training on Product Management Systems, Stock and Financial Systems.
- Identify compatible cross-sales strategies and products within the WallCann 365 sales Platform.
- Expand health and mobility segment Advocate Network
- Online live help free call or chat.
- Google Pay per Click campaign for Independent Living.
What they accomplished:
- Revenues continue to grow at the average rate of 20% / month
- 127% improvement in number of online sales now.
- Huge ILCMC Brand Exposure on Google (page 1 positions with major keywords Compression Stockings, Jinni, Walking Sticks, Walking Aids, Wheel chairs.)
- Doubled pay per click through rate on Google which meant a doubling of sales leads from large customers, such as nursing homes etc.
- Close to 30% of online sales come in from Google PPC Campaigns
- Increased customer awareness resulting in big phone orders in addition to online orders, mostly coming from PPC advertising
- Advocate sales using PPC and SEO providing a strong online presence and endorsement
