PerformanceShop

What PerformanceShop wanted to do:

Build the PerformanceShop Brand and sales revenue by leveraging multi-media channels through a single platform.
Improve brand, information and service experience for visitors to the PerformanceShop website
Increase conversion rates of visitors to sales for PerformanceShop by increasing visitor dwell time with relevant content and product application solutions.
Dominate Search engine space on Major Keywords, be on first page of searches in multiple dominant positions

Integrated WallCann 365 Hub’s Self-Managed marketing tools (SMS). A full marketing services suit to generate more sales
Built secure encrypted Shop and Gateway for safe secure financial transactions.
Provided extensive online product support comparison and closing page selection tools to make buying online easier for customers
Researched and provided unique high quality pre-closing content, improving application solutions and building high answers to FAQ’s and building consumer needs identification assistance.
The implementation of SEO Strategy – on page and off page
Experimented with subtle changes to website design to improve visitor to sales conversion rates.
Train PerformanceShop’s Technical Staff on using the WallCann 365 Self Managed System
Staff Training on Product Management Systems, Stock and Financial Systems.
Identify compatible cross-sales strategies and products within the WallCann 365 sales Platform.
Expand products sold on PerformanceShop to Advocate Network in the Electronics Space.
Online live help free call or chat.
Google Pay per Click campaign concentrating on various electronic products within PerformanceShop.

Revenues continue to grow at the average rate of 60% pa, includes repeat sales
36% improvement in number of new online PPC sales pa.
Doubling of free search enquiries and orders
Brand Exposure on Google (page 1, several positions with major keywords)
Doubled pay per click through rate on Google which meant a doubling of buying leads from large customers, such as, Department of Defence, Police, mining companies etc.
8% increase in Conversion Rates on a monthly basis in 2011
22% increase in total conversions from PPC Campaigns.
39% decrease in PPC Cost per Sale March 2011 compared to previous month Feb 2011
Increased customer awareness resulting in big phone orders in addition to online orders.
73% increase in Advocate sales to PerformanceShop from Feb. 2010 Onwards
Advocate sales using PPC and SEO providing a strong online presence and endorsement

National Finalist & winner dual AIIA 2011 SA Awards	2011 Export Finalist	Sponsoring Communities