Redarc Case Study
What Redarc wanted to do:
- Build Redarc brand by leveraging multi-media channels through a single platform.
- Improve brand, information and service experience for visitors to the Redarc website
- Increase web generated sales conversions for the Redarc OEM and retail distributor network.
What WallCann did:
- Implement WallCann 365 Sales Hub, building Redarc a customised Self-Managed Website
- Energise Sales network by providing Redarc with WallCann 365 sales and marketing access tools. Redarc advocates are now better positioned to support the Redarc brand building process.
- Implement WallCann live management and reporting technology to obtain real time sales and enquiries feedback.
- Provide search engine and mobile technology marketing advice to improve search engine marketing options to increase the flow of consumer interest enquiries and sales.
- Lift the awareness of the considerable Redarc brand benefits to assist maintaining retail margins online, without the need to resort to heavy discounting. This assisted to maintain high ROI for product lines in the face of heavy discounting and diminution of Redarc brand on shopping platforms like EBay.
What Redarc accomplished:
- Revenue growth through approved online reseller at the rate of 12.5% / mth
- 400% improvement in sales through approved online reseller over the past full year
- High average sales value at full margin through approved online reseller
- Brand Exposure on Google (page 1 positions with major keywords Redarc , Red arc, Redarc electronics Smart Start SBI, Trailer Brake Controller.)
- Doubled pay per click through rate on Google which meant a doubling of sales enquiries and sales leads.
Online Retail Advocate Sales
