TIA Case Study

What TIA wanted:

A complete creative redesign of the existing website to clearly present the concepts and significant differentiation behind the new TIA brand.
Strong focus on client ease of use with content navigation
Build member interaction and encourage TIA services feedback.
A comprehensive and flexible WallCann 365 Self Managed Site (SMS), for easy TIA in-house content management maintenance and development
The establishment of appropriate access and upload rights management architecture, to support the various segments of the site – encouraging the active participation of different industry stake holders:
- Members
- Board
- Education Sector - both Students and Institutions
- Business – SME, Local and International
- Government and Local Government

Establish online booking and transaction facilities to enhance ease of use and member services.
Addition of mainland China service contact and network provisions in Mandarin
Access to website analytics and reporting.

Integrated TIA into the WallCann 365 Self-Managed marketing tools.
Reliable and secure support for the core web site, data management system and transaction gateway.
Simple clean graphic design supporting easy to use navigation, with a focus on clean content delivery.
Implementation of appropriate database building and content management strategies.
A robust, flexible and portable infrastructure, effectively future proofing the build against changing provider relationships.
Online tools to enable effective communication with TIA member database
Rigorous access control for both the contributing of information to the system, and the delivery of that information to select groups – including mechanisms such as a booking, survey and feedback facilities.
Designed layout and built translated content to Mandarin, for mainland China digital enquiry acquisition and registration.
Solid reporting of metrics and analytics.

Lifted feedback and interaction between TIA and members
New and improved Graphical Resetting of the current site with clear navigation more user friendly and attractive to members.
Database re-design preparing for:
- data security
- information architecture – current and future requirements
- access architecture
- component integration

National Finalist & winner dual AIIA 2011 SA Awards	2011 Export Finalist	Sponsoring Communities