TIA Case Study

What TIA wanted:
- A complete creative redesign of the existing website to clearly present the concepts and significant differentiation behind the new TIA brand.
- Strong focus on client ease of use with content navigation
- Build member interaction and encourage TIA services feedback.
- A comprehensive and flexible WallCann 365 Self Managed Site (SMS), for easy TIA in-house content management maintenance and development
- The establishment of appropriate access and upload rights management architecture, to support the various segments of the site – encouraging the active participation of different industry stake holders:
- Members
- Board
- Education Sector - both Students and Institutions
- Business – SME, Local and International
- Government and Local Government
- Establish online booking and transaction facilities to enhance ease of use and member services.
- Addition of mainland China service contact and network provisions in Mandarin
- Access to website analytics and reporting.
What WallCann did:
- Integrated TIA into the WallCann 365 Self-Managed marketing tools.
- Reliable and secure support for the core web site, data management system and transaction gateway.
- Simple clean graphic design supporting easy to use navigation, with a focus on clean content delivery.
- Implementation of appropriate database building and content management strategies.
- A robust, flexible and portable infrastructure, effectively future proofing the build against changing provider relationships.
- Online tools to enable effective communication with TIA member database
- Rigorous access control for both the contributing of information to the system, and the delivery of that information to select groups – including mechanisms such as a booking, survey and feedback facilities.
- Designed layout and built translated content to Mandarin, for mainland China digital enquiry acquisition and registration.
- Solid reporting of metrics and analytics.
What TIA accomplished:
- Lifted feedback and interaction between TIA and members
- New and improved Graphical Resetting of the current site with clear navigation more user friendly and attractive to members.
- Database re-design preparing for:
- data security
- information architecture – current and future requirements
- access architecture
- component integration
- Clear, simple and effective public presentation area for TIA Members and staff to access the following –
- About TIA – Staff and Services
- Electronics Industry and the Community
- Contact Information
- Events Calendar
- News Feeds
- Membership Information – Subscriptions / Announcements
- Industry Overview and News – Newsletter Archive
- Site Map
- Login Access to other areas
- Revamped Members secure Login area
- Easy to access Board secure Login Area






